Finding the typeface you need is a whole thing. You’ll know it when you see it is one approach. Look at a lot of choices. Make sure to save ones that you think are really nice, even if they aren’t the winner this time. On my local machine, I use an app called Typeface . I try to tag stuff in categories that make sense to me. I have a good amount of nice stuff in there, but still, when looking for a web project, it’s limiting, because I don’t have local versions of all the typefaces that would be good candidates for a web project. All of Google Fonts, for instance, I have no interest in keeping local copies of. And it’s extremely cost-prohibitive to buy every great font I see available for purchase.

I find it interesting to look at ways to explore typefaces in novel ways.…