Photo Report Milan Watch Week 2026

An incredible event with insane wrist spotting, all served with ice cold Negronis – Milan Watch Week is the place to be.

G eneva won't want to hear me say this, but it's starting to feel like Milan is becoming the unofficial capital of watches lately. Firstly, Rolex chose the city to announce the wildly unexpected Perpetual Padellone in September of this year. Patek Philippe also just concluded the next installment of their two-week-long Watch Art Grand Exhibition held in Palazzo delle Scintille, and Hublot selected Milan to host the launch of their latest release and slight re-issue, Classic Fusion Tributo . Amid all these activations, the city saw even more watch-obsessed people descend for what may be the most buzzy happening of all: Milan Watch Week.

Now, let me clear something up before I proceed: there are a lot of domestic watch weeks around the world lately.…