AI doesn’t make bad marketing better. It makes bad marketing faster.

Key Takeaways

AI for content generation is now table stakes; today’s marketers need to use AI for better decision-making.

Trust in marketing depends on transparency, governance, guardrails and set data processes.

The smartest AI strategy starts with what brands choose not to automate.

DALLAS — Marketing’s trust problem is not a new one. AI didn’t create it, but it’s making it a lot harder to ignore.

For years, marketers have optimized, targeted, retargeted, scored, segmented, personalized and occasionally annoyed people across every available channel. Then genAI arrived , and suddenly the industry had a new excuse to do more of it, faster.

More ads. More automated journeys.…