LONDON — Max&Co. is stepping up its U.K. ambitions with a flagship planted on the more luxury-focused end of Regent Street , neighboring Burberry, Mulberry and Penhaligon’s.

Opened Friday, the split-level store spans 2,600 square feet and was designed to translate the Max Mara Group-owned label’s refreshed positioning into a physical manifestation, anchored by an experience-led retail strategy with a selection of the fall 2026 collection on offer.

Maria Giulia Prezioso Maramotti, brand divisional director at Max&Co., who represents the third generation of the family running the business, said the brand’s first U.K. flagship marks a key milestone in its evolution and the growth strategy for the U.K.…