Columbus, OH, Oct. 23, 2026 – Bath & Body Works today opened the first of its new Feel Good concept stores in Charlotte, North Carolina, introducing a reimagined retail experience designed to make fragrance discovery easier and product benefits clearer.

The Charlotte SouthPark Mall location is the first of three concept stores opening this fall, with additional openings planned in Easton Town Center in Columbus, Ohio, and Town and Country in Miami, Florida.

The Feel Good concept advances Bath & Body Works’ Consumer First Formula, the brand’s strategic transformation plan that places the consumer at the center of every decision. In stores, that means using consumer insights to simplify navigation, make product benefits clearer and give consumers more ways to discover fragrances and formulas that fit their needs.

Feedback from consumers helped shape the format, highlighting shoppers’ interest in easier navigation, clearer information about ingredients and benefits, and a more streamlined testing experience.…