Money, obviously. But it’s deeper than that.

Google’s market share has broadly held firm in the wake of everything AI. By held firm, I mean its share price has gone through the roof, and its AI offering is growing ever stronger.

Happy, happy shareholders. Sad, sad people. (Image Credit: Harry Clarkson-Bennett)

But I don’t think all is as rosy as it seems.

Google’s search product isn’t addictive – as much as they’re trying to change that. Nobody hangs out there except saddos like us. And audiences – particularly younger ones – have options.

They’re turning away from more traditional methods of information retrieval, and that’s a big problem. Even for Google.

Google’s worldwide audience share by age group (Image Credit: Harry Clarkson-Bennett)

Even the search engine giant isn’t immune.

Older audiences – those already ingrained in the system – are taking up a larger percentage of their audience.…