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Solo founder with 230+ paying users and growing. Do I spend the money to hire a developer or keep building it myself? (I will not promote)

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I’m pretty torn on what to do at this point and would appreciate some advice from other founders who’ve been in a similar position.

I started a B2B software company almost two years ago. I’m currently the only employee, although I’ve been through about five different employees and contractors along the way.

I don’t have a software engineering background, but I’ve basically built the entire product myself, largely using AI. We now have over 230 users in a niche market, solving a real problem with real, paying, recurring customers. It may not sound like a lot but it’s a niche, high dollar value customer base and it’s continuing to grow.

It’s entirely possible that we could generate another $500k in revenue over the next six months. But it’s also entirely possible that we only generate $100k.…

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