Target's Pokémon apparel sold out fast. Target

Pokémon and Target released a 65-item collection to high demand.

One reseller made over $6,000 by selling 19 pullovers since the release.

Pokémon-themed display cutouts from Target have also been listed for resale on eBay for $700.

Pokémon's latest 30th anniversary drop with Target flew off the shelves, and resellers are cashing in.

The franchise collaborated with Target on a limited-edition drop of about 65 items, which were released in stores on Saturday and online on Sunday. Much of the collection of apparel, accessories, and food — including special edition Pop-Tarts — quickly sold out, and some items are reselling on sites like eBay for well above retail. Some are listed for hundreds more.

It's a sign of how massive the Pokémon craze has become . It skyrocketed to the world's No. 1 toy property in 2025 and generated $2.5 billion in US sales, according to market research firm Circana.…