(Image credit: Holland and Barrett)

And now for something completely different. Bringing new meaning to the concept of the body font, wellness retailer Holland and Barrett has unveiled a new campaign featuring a typeface made entirely out of body parts.

As part of its new 'Back your body' platform, Holland and Barrett has revealed a series of billboards designed by Lucky Generals, featuring letters made out of various parts of the human body. It's not the first time we've seen body parts form a typeface, but it's one of the most striking examples yet. You won't find anything like this among the best free fonts .

(Image credit: Lucky Generals)

"As a nation, we’re not as proactive with our health as we’d like to be," reads Lucky Generals' case study .…