New York –

Japanese outdoor clothing-maker Goldwin opened its flagship U.S. store in Manhattan on Friday as part of efforts to beef up its overseas operations.

While the company opened a store in San Francisco in 2019, it had pulled out of the U.S. market in 2025.

The company now hopes to use the New York store as a base to promote recognition of the Goldwin brand.

The new store was busy with local customers on Friday.

Saying that he browsed for outerwear, a customer voiced delight over Goldwin opening up a store, especially since he had known about the company for a while.

The Goldwin brand offers high-end apparel combining both functionality and fashion in sportswear.

The firm aims to achieve annual sales of ¥1.2 billion in North America by fiscal 2032.