In this article

01 A shared brief guides the pages and ads

02 Forms and integrations carry leads into existing systems

Webflow launches Campaigns as a standalone tool for building landing pages and ads alongside an existing website. Businesses can use it even when their main site runs on another content management system.

The product became available for purchase with Webflow’s October 20 announcement . It connects page creation with publishing, forms and sales reporting.

A shared brief guides the pages and ads

Campaigns extracts brand information from a website and combines it with a campaign brief. Marketers can then edit generated copy, layouts and creative in a visual canvas.

Webflow's example of the brand reference and campaign brief used to guide generated assets. Image: Webflow

Teams can create versions for different audiences, each with its own URL.…