Learn how this team succeeded in their mission to create the ultimate composable ecommerce workflow.

In 2022, Hydrow, celebrated for its personal rowing machines and immersive workout content, was in search of a seamless digital experience for its users.

Shopify Liquid and WordPress offer robust capabilities, but Hydrow required more custom, dynamic content capabilities.

Link to heading The problem: Limited content agility

Having solidified their presence in the competitive ecommerce landscape, Hydrow now faced other digital challenges. Hydrow, along with their solutions partner Wunderman Thompson Commerce & Technology , were intent on delivering an evolved digital experience internally and for their end users, encompassing real-time content updates, streamlined collaboration, and an unparalleled user interface.

Link to heading Team members needed their independence

The absence of integration in Hydrow's original setup introduced delays, making every content update or site change a drawn-out process…