Dubai: Joyalukkas, the world’s favourite jeweller, officially opened Jewel of Joy, the biggest jewellery showroom in the Middle East, at Dubai Gold District. The launch is a landmark milestone in the Group’s journey of nearly four decades in the UAE and a tribute to Dubai’s enduring stature as the City of Gold.

The showroom was inaugurated by Dr Thani bin Ahmed Al Zeyoudi, Minister of Foreign Trade of the United Arab Emirates, alongside Dr E. Vishnu Vardhan Reddy, Consul General of India in Dubai; Issam Galadari, CEO of Ithra Dubai; Rashid Alharmoodi, Senior Director– Commercial, Dubai Gold District; Tawhid Abdullah ,Chairman of Dubai Gold & Jewellery Group: Dr Joy Alukkas, Chairman of Joyalukkas Group; John Paul Alukkas, CEO of Joyalukkas Jewellery & family members and other distinguished dignitaries.

A destination of unprecedented scale

Spanning 25,000 square feet, Jewel of Joy has been conceived as a complete jewellery experience centre rather than a conventional showroom, ranging from timeless gold…