22%

increase in traffic with no downtime

76%

increase in conversion rates

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PAIGE, a leading denim and apparel retailer, faced significant technical complexity due to their existing ecommerce architecture. Seeking a faster and more reliable online experience, they reimagined their ecommerce strategy by adopting a simpler headless tech stack—one powered by Shopify, Next.js, and Vercel—that ultimately boosted their Black Friday revenue by 22% and increased conversion rates by 76%.

Link to heading Overcoming inherited complexity

When Director of Engineering Michael La Colla joined PAIGE, he inherited a overly complicated and nuanced system built on Commercetools, Angular, and Bloomreach.

Despite this being a headless approach, integration and data syncing issues plagued the company’s technical capabilities and omnichannel goals. These limitations slowed innovation, delayed development, and created operational challenges across departments.…