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Watch the ‘Buddy’ Team Explain How They Made the World Fall in Love with a Murderous Unicorn

At IndieWire's Future of Filmmaking Summit, "Buddy" producer Tracy Rosenblum, co-writer Jamie King, and Roadside Attractions head of digital marketing Melissa Yerou unpacked the formula behind one of 2026's breakout hits.

Sometimes, a movie appears seemingly out of nowhere and instantly captures the zeitgeist. In 2026, one of those movies was “Buddy.”

Casper Kelly’s horror comedy about a ’90s TV show mascot with a dark side captures the nostalgia subversion that made his Adult Swim projects like “Too Many Cooks” into viral hits. But what separates “Buddy” from so many other movies about cuddly villains is the emotional depth lurking below the surface.…