Adam Doud/BGR

One of the most often overlooked challenges of being a creator isn't the videography. Creators can go out and spend thousands of dollars on the best cameras , the best computers to edit their videos, and even spend hours poring over thumbnails, A/B testing, and analytics, but one major Achilles heel is often the last one upgraded -– sound. You can film an outstanding video, but if it sounds bad, or if your audience simply can't understand you, that's wasted effort.

Still, let's say you go ahead and upgrade your sound. Let's say you get a couple of wireless mics, plug them into your camera, and head out to shoot. The problem now is that you have this little black box stuck to your shirt or jacket that looks out of place. Up until now, that was just the cost of doing business.

I'm not saying Insta360 solved the biggest challenge a creator can face –- far from it — but it found a neat solution to the problem that I genuinely love.…