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Emma Chamberlain Brings Her Cool-Girl Aesthetic to West Elm

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With a new home collection, the social media star expands her sphere of influence

In 2022, when AD featured the Los Angeles residence of Emma Chamberlain, the wildly popular internet phenom was already immersing herself in the world of home decor, gaining confidence and inspiration from her work with the interiors firm Proem. Always a quick study, Chamberlain has followed up that initial foray with a collection of furniture and decorative accessories for West Elm. “I really fell in love with the design process doing my own home,” says the convivial podcaster and Chamberlain Coffee mogul.…

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