I can smell the embers of a Nordic trend in the making from miles away. After all, even before the Swedish ethos of lagom (optimal balance) captured the world a few years ago, I’d been unpacking this Nordic mindset around wellness and lifestyle in my storytelling for years. I would go on to write an international bestseller, Lagom , with over 15 foreign editions.

From Swedish massages to Finnish saunas , the region is synonymous with wellbeing. While Denmark gave the world hygge (intentional presence), Norway friluftsliv (open-air living), Finland sisu (grit), and Iceland birthed “Viking wellness” with hot baths and cold dips, the reality is that all Nordic cultures share these values under different names.…