Key Takeaways

Daddy Yankee teamed with aTwist and Visa for “La Postal: Written in the Dance,” a microseries inspired by his new album that premieres Nov. 3 on his YouTube channel and aTwist.

The Puerto Rico–shot drama follows ex-lovers on rival dance crews through a high-stakes San Juan competition, pairing songs from “La Postal” with original choreography and local talent.

aTwist will also offer behind-the-scenes footage and a Daddy Yankee interview, extending his push to bring Latino telenovela storytelling into a music-and-dance format.

Daddy Yankee is giving his new album the telenovela treatment. The reggaetón icon has joined forces with vertical media studio aTwist and Visa for La Postal: Written in the Dance , a cinematic microseries built around his latest release, La Postal .

Premiering Nov.…