A viral drink turned lifestyle, matcha is redefining café culture across the UAE

Last updated: May 02, 2026 | 13:35

The rise of matcha spots reflects a shift in how young UAE residents connect Unsplash

Dubai: By mid-morning in the UAE, café counters begin to glow in shades of green. Iced cups layered with milk and matcha line marble tables, phones come out, and conversations slow just enough for a few carefully curated photos.

What was once a traditional Japanese tea has taken on a new identity in the UAE, one that blends ritual, aesthetics, and a distinctly social energy.

Matcha is no longer just a drink here.…