Thomas Pink has a new lease on life.

In early 2025 the British shirtmaker, owned at one time by LVMH Moët Hennessy Louis Vuitton, was purchased for an undisclosed sum by two New York-based apparel companies, Icon Luxury Group and CP Brands Group , in a joint venture partnership.

The brand, which had been owned by a private equity firm as well for a few years, has been keeping a fairly low profile, but it’s now ready execute the game plan it has been strategizing since the Icon/CP deal was completed.

The first hint came last fall when the new owners named Bespoke Fashion as Thomas Pink’s master licensee . The goal was to move beyond the brand’s core dress shirt and tie offering into a full lifestyle collection.

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So far Bespoke has spearheaded the introduction of the brand’s shirts and ties into Bloomingdale’s and Dillard’s.…