Edge computing is transforming personalization in e-commerce. The cloud is becoming the factory, not just the storefront, as personalization moves to the edge.

Here’s a common scenario we see with our retail customers. A shopper clicks through your homepage. Their intent is clear. You have five seconds, maybe less, to prove you understand them. But just as they reach for the scroll wheel, there’s a delay. Your personalized content loads… from a data center 2,000 miles away. By the time the banner updates to show something relevant, your customer has already moved on.

This is the quiet tax of cloud-based personalization. And it’s why leading retailers are now asking a different question: What if the intelligence lived right next door?

Welcome to the next frontier of personalization: powered by generative AI at the edge . Less latency. More privacy.…