The Disney tent is large and expansive. ESPN, ABC, Hulu , FX, National Geographics. All of it is owned by Disney, and the House of Mouse isn’t content to follow Meta’s (Facebook) or Alphabet’s (Google) lead and keep the name of its most valuable property siloed off to itself.

Disney wants the Disney brand name stamped everywhere. I don’t know if Mickey has been jealous of Hulu’s stranglehold on the public’s imagination. I’d say that Hulu’s omnipresence in American households and on the tips of peoples’ tongues is an impressivement achievement, given that for years “Netflix” was basically shorthand for “streaming TV.”

Videos by VICE

But as report e d by Business Insider on May 28, 2026 in an exclusive story, we have reason to wonder: is Disney going to discontinue Hulu ?…