For many years, one of the highest compliments you could give someone about their makeup is that you couldn't tell they're wearing any. It may be meant kindly, but as someone who wears a smokey eye everywhere from a Sunday brunch date to a black-tie wedding , I've always found that a little funny. I mean, after 20 minutes of blending eyeshadow , I'd be a little disappointed if you couldn't tell.

For a while, though, the Clean Girl was everywhere. The goal was makeup that barely looked like makeup, regardless of how much time went into applying it. That same obsession with looking naturally flawless didn't stop at our makeup bags .…