Coca-Cola's CEO doesn't like it when you call your Diet Coke a 'fridge cigarette'

Merriam-Webster defines "fridge cigarette" as "a cold, refreshing, and addictive soft drink." Yui Mok/PA Images via Getty Images

If you've ever cracked open a bubbly, icy-cold "fridge cigarette," Coca-Cola's CEO would like a word.

The beverage giant's CEO, Henrique Braun, was asked about the phrase — a popular slang term for a can of Diet Coke — in a Tuesday interview with Yahoo Finance, and appeared unimpressed.

He first answered by promoting the company's growth, before being pressed for his thoughts on the nickname.

"The consumers call it the way they want to call it," Braun said. "The most important thing to us is that we don't position Diet Coke in that way."

"It's a great-tasting product, which connects with the consumer in a very unique way."

Coca-Cola did not immediately respond to a request for further comment.

A crisp, refreshing Diet Coke is the beverage equivalent of smoking a cigarette, some people argue.…