Hi, I’m Kevin Lam, also known as urfd online, short for Ur Friend. I was born in Hong Kong and I’m now based in Brisbane, Australia. I currently work at Nightjar Studio . I enjoy searching for unique brand stories and turning them into soulful experiences. Like a friend, I like to listen first, understand the story, then find the small idea or feeling that makes a project memorable. Feature Projects Odyssée Clinic Brand + Website Odyssée Clinic is a doctor led medical aesthetics clinic in Sydney. This was a project I worked on at Nightjar Studio . The brand idea was built around a guided aesthetic journey, where every treatment begins with understanding the patient first. We used the sphere as a visual node, a quiet object in motion that suggests the beginning of that process. The final identity was considered and grounded in care, rather than focused on quick results. Challenges: The challenge was to avoid the familiar cosmetic clinic feeling.…