I’m the CTO of Attio. We think CRM has to become infrastructure now that agents are the main user…

I’m the CTO of Attio. We think CRM has to become infrastructure now that agents are the main user. So we built a SQL engine into Attio for agents and BI tools to query live data without an ETL tool or data warehouse. AMA.

CRM - Customer Relationship Managment·attio·about 20 hours ago

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Hi, I’m Alex, CTO and co-founder of Attio.

I’ve been lurking on r/CRM for a while and the same themes keep coming up: data stuck in one tool, reports you can’t really trust, and what you should expect from your CRM now that agents are in the mix. Historically, software has fallen into two camps: applications that trade speed and scale for a great user experience, and infrastructure that is more complex but provides much better speed and scale. CRM has always sat in the first camp, but the demands of agents mean it now has to be both.

Last week, we launched the next generation of Attio: a hybrid platform that brings together the user experience for humans with the scale, reliability, and complexity of data access for agents. It brings full PostgreSQL-compatible SQL support for Attio workspaces, with no extra steps. Agents, apps and BI tools can now query live CRM data directly, without an ETL tool or data warehouse in between.

A few things I believe about where CRM goes from here:

1.…

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I’m the CTO of Attio. We think CRM has to become infrastructure now that agents are the main user. So we built a SQL engine into Attio for agents and BI tools to query live data without an ETL tool or data warehouse. AMA.