Amazon has announced the Alexa Photo Frame , an AI-equipped digital picture frame that works alongside the company’s popular, widely-used Amazon Photos service.

“Photos are one of the most powerful ways to hold onto what matters most — the people, places, and moments you never want to forget,” Amazon says. “But most of the photos we take today are stuck on our phones, never making it into the home where the people and moments we love can surround us every day.”

The Alexa Photo Frame is the company’s solution to that common problem. It is the only digital photo frame on the market with built-in Alexa that natively integrates with Amazon Photos, which offers free, unlimited photo storage for Amazon Prime members.

Users can use the Amazon Photos app to select specific people or photo albums to display, and photos sync automatically to the frame. New photos are displayed as they are taken and added to Amazon Photos.

As for Alexa, it does a lot of behind-the-scenes work.…