Search engines and AI answer engines read structured data more reliably when each page has one clear job. For a small business site, the useful starting set is small: Organization for the business, Article for editorial pages, and Product for product pages. Add them in that order, validate, then add extras.

Rule: markup must describe what a visitor can see. Do not mark up a rating, price, author, or address that is not on the page.

1. Organization: the business entity

Use one Organization node sitewide, or at least on the homepage and about page. Keep the same @id so other nodes can reference it.

{ "@context" : "https://schema.org" , "@type" : "Organization" , "@id" : "https://example.com/#organization" , "name" : "Example Pte Ltd" , "url" : "https://example.com/" , "logo" : "https://example.com/logo.png" , "email" : "[email protected]" , "telephone" : "+65-0000-0000" , "address" : { "@type" : "PostalAddress" , "streetAddress" : "1 Example Road" , "addressLocality" : "Singapore" , "postalCode" : "000000"…