Short answer: A WhatsApp BSP markup is the gap between the per-message rate Meta charges your provider and the rate your provider charges you. Meta publishes its India rates openly, and most providers publish theirs. Subtract one from the other. Re-verified on 9 October 2026, the published gaps ran from about 10% to about 39%, depending on provider, plan and message category.

What a BSP markup actually is

Meta charges per message, and only on delivery. The rate depends on the recipient’s country calling code and the template category — marketing, utility or authentication.

Your Business Solution Provider sits between you and Meta. It sells you software, and it also resells you the messages. The software has a price you can see; the messages have a price Meta sets and your provider passes on. The margin added to that pass-through is the markup. Nothing improper about it — reselling at a margin is ordinary commerce.…