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EU browser choice rules send millions more users Firefox's way

theregister·Connor Jones·6 months ago
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Software

Mozilla claims the Digital Markets Act delivered lasting bump, invites Britain to do similar

The EU's Digital Markets Act (DMA) has been kind to Mozilla, which says Firefox use is on the up as Europeans are given a choice of default browser on mobile.

Through these browser selection screens, the company reckons 6 million users have opted for Firefox instead of what would otherwise have been Safari or Chrome, depending on whether they used an iPhone or Android device.

Moz has seen the greatest success on iGadgets, with a 113 percent increase compared to a mere 12 percent rise on Android.

This is less likely to be explained by overwhelming disdain for Safari than by the ways in which Apple and Google implemented these browser choice screens.

Android devices display the browser selection screens upon first boot or after factory reset, whereas iPhone and iPad users are now shown the same screen as soon as they open Safari for the first time.

The DMA obligations began applying in March 2024.…

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