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Apple is embracing creators for tech events. It's not alone.

Mashable·5 days ago
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Many tech brands are eagerly rolling out the red carpet for creators.

By

Olivia Tauber

Olivia Tauber

Deputy Digital Culture Editor

Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, her work has appeared in The New York Times, Vanity Fair, The Cut, Teen Vogue, Complex, and Interview Magazine. She holds a Master's degree in Journalism from NYU and a Bachelor's from the University of Michigan. She also runs Fan Mail, a weekly pop-culture newsletter.

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on October 23, 2026

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Credit: Stan Schroeder / Mashable

An invitation to an Apple event has long been something to brag about in the tech world. Now, for some influencers , it reportedly comes with business-class travel, a hotel stay, and time with the company's top executives.

On the Oct.…

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