Menu

Abandoned Carts Only Recover If Something Follows Up: How Our Cart Sequence Works
📰

Abandoned Carts Only Recover If Something Follows Up: How Our Cart Sequence Works

DEV Community: dotnet·StoreFlux·2 days ago
#CHQsGX2D
#devtodotnet#devto#dev#recovery#emails
Reading 0:00
15s threshold

Most abandoned carts are not a decision to leave. Someone got distracted, the page felt slow, or they meant to come back and forgot. A single reminder catches some of them. A sequence catches more, as long as it stops the moment the shopper buys.

Here is how the cart recovery sequence in StoreFlux works, using the default timings.

The schedule

There are three emails. The defaults are 1 hour, 24 hours, and 72 hours (60, 1440, and 4320 minutes). The first is a gentle reminder, the second is a second nudge the next day, and the third is the one that can carry a recovery discount. Each stage's timing is configurable per store.

It stops when they buy

Before each send, the sweeper checks whether the cart has converted to an order. If the shopper completed checkout, the remaining emails are not sent.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.