Amazon is adding a short-form video feed to the Prime Video app called “Clips,” the company announced on Friday.

Rolling out first in the U.S., Clips will include… well, clips of shows on Prime Video that are designed to hook a viewer and get them to give the full show a try. From that clip, users can add a title to their watchlist, share it with a friend, or navigate to rent, buy, or access the title through their subscription.

“Clips gives customers a whole new way to browse with short, personalized snippets tailored to their interests,” said Prime Video’s director of Global Application Experiences, Brian Griffin, in a press release.…