Reddit’s average number of DAUqs increased 12 percent year over year (YoY) in Q3.

Huffman showed interest in Reddit becoming less dependent on search referrals.

“Logged-in and app DAUq are our most valuable users, and they are our primary focus,” he wrote.

Reddit has been testing a login requirement on desktop since at least August, per user reports .

Keeping track of Redditors

The login requirement is one of many changes that Reddit has made over the past couple of years aimed at growing its user base of its website and mobile apps that also make it easier to track user activity.

Earlier this year, Reddit began testing a requirement that people use one of its mobile apps to access its mobile website . It plans on expanding testing.

“Currently only about 13 percent of eligible mobile web users are seeing the app conversion prompt, so this has room to scale,” Huffman said.

As of July, Reddit requires users to be logged in to use Old.Reddit.com.…