Originally published at norvik.tech

Introduction

Explore how automated bot traffic affects SaaS metrics, and discover actionable strategies to mitigate its impact.

Understanding Bot Traffic: Definition and Implications

Bot traffic refers to automated requests made to web services, often skewing analytics by inflating usage statistics. In many cases, as noted in a recent discussion, as much as 60% of API requests can originate from non-human sources such as web scrapers, spam bots, and AI agents. This phenomenon can result in misleading data that misguides business decisions.

[INTERNAL:bot-traffic-management|Identifying Bot Traffic]

How Bot Traffic Operates

Bot traffic operates through various mechanisms, where bots can mimic legitimate user behavior or directly target endpoints for data scraping.…