Target is strengthening its design and merchandising teams with two leadership appointments. Gena Fox has been named senior vice president, design at Target . Most recently, she was senior vice president, apparel and accessories at the retailer. She is succeeded in that merchandising role by Tara Russell.

The moves are effective Sunday.

As head of design, Fox, who succeeds Jenny Breeden, will be responsible for setting the agenda for how Target shows up in culture, trend and across their own brands. She will set direction and influence across the enterprise — merchandising, brand and marketing — in order to deliver one cohesive point of view. Fox will work alongside Target’s merchandising and marketing leaders.

Throughout her career Fox has helped shape and scale several of Target’s most impactful owned brands, including Threshold in home and A New Day, Universal Thread, Wild Fable, All in Motion, Cat and Jack, and Shade and Shore in apparel and accessories.…