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ByteDance reportedly pauses global launch of its Seedance 2.0 video generator | TechCrunch

TechCrunch·Anthony Ha·6 months ago
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In Brief Posted: 2:01 PM PDT · March 15, 2026 ByteDance has paused plans to launch its new AI video model globally, according to a report in The Information . The Chinese company, best known as TikTok’s parent organization (and now a minority shareholder in its U.S. spinoff ), launched Seedance 2.0 in China back in February. Brief videos generated by the model, including a clip featuring Tom Cruise fighting Brad Pitt, soon went viral and drew intense criticism from Hollywood .  While one successful screenwriter declared that the footage meant, “It’s likely over for us,” studios quickly sent ByteDance a flurry of cease-and-desist letters, with Disney’s lawyers accusing the company of a “virtual smash-and-grab of Disney’s IP.” ByteDance responded by promising to introduce stronger safeguards for intellectual property.…

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