Puma chief executive officer Arthur Hoeld , who took on the top job in July, told analysts on the company’s first quarter 2026 conference call on Thursday that the brand saw a “very solid start” to the year.

“We’ve made significant progress this year already in our operating model, which is necessary to build the foundation for our future growth here at Puma ,” Hoeld said. “Despite the macroeconomic and geopolitical uncertainties, we do remain confident on our track to achieve our plans for this year and beyond.”

Overall, the German sports company reported that sales in Q1 fell 1 percent, in currency-adjusted terms, to 1.86 billion euros. This was above market expectations.…