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Meta's Paid Plus Plans Signal Shift From Ad Dominance as AI Costs Mount

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Meta Platforms has rolled out subscription tiers for Instagram, Facebook and WhatsApp. The move comes as the company confronts massive spending on artificial intelligence infrastructure. Shares jumped nearly 4 percent after the announcement. Yet the strategy carries risks for a business built on free access and advertising scale. Naomi Gleit, Meta’s head of product, broke the news in an Instagram video. She described the new offerings as Facebook Plus, Instagram Plus and WhatsApp Plus. These plans deliver extra tools for power users. And more tests for creators, businesses and AI features follow closely behind. The timing feels deliberate. Meta’s first-quarter revenue climbed 33 percent to $56.3 billion, per a Wall Street Journal report . Capital expenditures, however, keep rising. The company now eyes as much as $145 billion this year on data centers and chips. Pricing starts low. Instagram Plus and Facebook Plus cost $3.99 a month. WhatsApp Plus runs $2.99.…

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