r/socialmedia

1d ago

u/saintvalee

What is the problem with ads?

I’m not a meta employee, but I am curious what the discourse is on ads?

There are certain platforms that I completely agree with, TikTok specifically, 99% of artists who I talk to that paid for the promotion option on TikTok tell me the same thing which is that it’s the worst thing ever and a complete waste of money, I’ve personally never ran an ad on TikTok because even if it weren’t a scam I don’t know how effective I could see that being on such a fast paced scroll and go app, I feel like you’d have to drop a major bag for something like that to really make a difference

However, I HAVE ran ads on Instagram, targeted ones AND “suggested audience” ones, I’ll say without a shadow of a doubt the “Suggested Audience” option is a scam, you are going to get 100 followers but 90 of them follow 4000+ people and will never see a single one of your posts again, TARGETED ads however I’ve actually found quite a bit of success with in my niche, my…