I have just been informed that many people find it difficult to get excited about socks. Madness. To help bring you around to my point of view, that socks can be exciting, some of the best socks you can buy are currently on sale. How's that for exciting?

Socks are one of life's essential things, and great socks are something worth getting excited about. Socks live a hard life, they're crammed in shoes, soak up foot sweat all day, and then get separated from their loved ones somewhere between the start of the wash and the end of the dryer. That's not an easy existence and then you top it off with fact that most people don't even care about you? Rough.

I have an answer for you though, which just might get you excited about socks. First. Merino wool . That's a requirement. The higher percentage merino the better. Merino wool is antimicrobial, meaning your socks don't smell at the end of the day.…