I remember the first time I saw national news networks using Twitter as a source of news and checking in with people to hear what they thought. To me, that was a moment when social media became mainstream and started to feel normal for the wider public.

Having been on Reddit for 20 years, I’ve seen a lot of its content show up elsewhere, so that isn’t new to me. There are Tom’s Guide articles built around Reddit recommendations, Smosh shows about Reddit stories, and films like Dumb Money , but over the last year, I’ve been seeing more and more examples.

A recommendation that comes from Reddit feels different from a collection of reviews on a website . People show the value they place in those conversations through what they read, click on, and recommend.…