Pretty rare to see a big name sponsor in motorsports with genuinely cool ideas for activation these days. I'm even saying this as someone who was slightly annoyed the Morgan Wallen car won Indy this year (I'm not a fan). They're even putting in the effort to try to make the artists specific to the races themselves (Eminem in Detroit this weekend, Grateful Dead on the west coast, etc.) Indycar liveries can get a little bland these days, but the MSR cars have kept me invested in which artist they're putting on the 60 each weekend. submitted by /u/arca_brakes [link] [comments]