...By auctioning off a playbook on how to acquire niche subreddits for $0.

The winning bid was $777.

It could have been higher, but I ran the auction on a Saturday.

So when I followed up with top bidders on Sunday to let them know we were closing soon, half of them were out with family.

And I also forgot to mention the timezone in some of my follow-ups.

Just said "closing at 1 AM."

One bidder really wanted to win but missed it because of my vague timing.

So I reached out to the winner and asked if I could offer the same thing to other top bidders. In exchange, he'd get something exclusive that nobody else would get.

He was kind enough to agree.

Sold it to 2 more people at the winning bid price.

Then I followed up with everyone else who bid and made them a 3-tier offer.

Most people grabbed the replay of my call with the winner.…