Recently minted Disney CEO Josh D’Amaro addressed advertisers at the company’s upfront presentation Tuesday, emphasizing the passion and loyalty created by Disney in its customers.

“You cannot acquire a hundred years of trust,” D’Amaro said, nodding to the company’s century-plus of existence. “You can’t put generations of belonging on a balance sheet.”

Disney, he continued, “is part of people’s lives in a way few brands have ever been. And in a world of infinite choice and constant distraction, that kind of presence is rare. And getting rarer.”

D’Amaro was appointed CEO in February, capping a closely watched process of anointing Bob Iger’s successor. The handoff has been smooth, earning positive reviews on Wall Street.…