11 min read

AI , Workflow , Business

What can digital transformation teach us about AI adoption? Paul Boag revisits his book Digital Adaptation to show how lessons from the past can help organizations navigate the challenges of AI today.

The way I see most organizations roll out AI feels more like a farce than a strategy. If it were turned into a movie, reviewers would say it was unbelievable. Nobody could be that stupid.

Yet here we are. And what makes it all the more frustrating is that we have been here before .

Back in 2014, I wrote a book for Smashing Magazine called Digital Adaptation , looking at the mistakes being made in how organizations were approaching digital transformation and what they should be doing instead.…