Adobe and Disney have announced the formation of a strategic alliance to develop AI tools for Disney to use across its properties and media.

The two companies made the announcement at the Adobe MAX creativity conference. The alliance builds on decades of collaboration between the two companies and will help Disney deploy AI to accelerate its creative processes.

“Adobe and The Walt Disney Company have had a decades-long collaboration, where Adobe’s creativity, productivity and customer experience orchestration tools have supported everything from Disney’s content creation pipelines and workflows to personalized marketing campaigns and digital experiences that come to life in the parks,” said Hannah Elsakr, vice president, GenAI New Business Ventures, Adobe.…