Merchant account owners can now add product questions and answers to their Shopping feed. Merchant Center has a new question_and_answer attribute, and merchants can submit up to 30 Q&As per product.

Google suggests using it for compatibility, sizing, materials, installation, and common buying concerns.

Merchants can send the data through a primary feed, a supplemental feed, or the Merchant API.

Adriaan Dekker shared this on LinkedIn along with a screenshot.

Here is the screenshot he shared.

This gives merchants a way to answer shoppers’ common questions directly in their product data, which could help buyers decide faster and reduce doubts before purchase. It is also a good chance to add detail that product descriptions often leave out.