It’s no secret that live shopping is booming. We’ve reported on it, from indie brands making it work , to Sephora getting in on the fun. According to livestream shopping platform Whatnot, the market for this burgeoning retail channel is estimated at $22 billion across North America and Europe, and Whatnot says it’s captured almost 60% market share since launching in 2020. It’s also grown its fashion and beauty categories significantly; in fact, fashion generates more orders than any other category on the platform.

That means Whatnot has a lot of data on what people are shopping. The company just released its 2027 Consumer Trends Report , which outlines the “products, trends and communities” the company expects to be huge in 2027, based on 2026 data.

Fashion Live Shopping Trends

Someone call Paris Hilton, because the Y2K revival is getting a maximalist update, according to Whatnot.…